Success Story: Failing fast - The power of the pivot with Jane Lefever

Scaling Wellness

Welcome to another episode of Scaling Wellness! This week I’m joined by the brilliant Jane Lefever – a former corporate professional turned Pilates teacher and now a digital course creator.

Jane shares her full journey with us – from discovering Pilates while juggling motherhood and a demanding career, to launching her first digital membership during lockdown... and why that model stopped working.

We talk about:

• How motherhood led Jane to seek flexibility in wellness work
• Why her first online product (a Pilates course for bowel cancer survivors) didn’t take off – and why that wasn’t a failure
• The mindset shifts required to pivot when something doesn’t go as planned
• How Jane launched her “Bones for Life” program – a niche digital course for women with osteopenia and osteoporosis – and sold it out on her first go
• The power of doing the scary things like launching before you build

Jane’s story is a must-listen for any wellness expert who’s ready to move into the digital space but feels stuck on the "what if it doesn't work?" loop.

✨ Whether you're sitting on an idea or your first launch flopped, this episode will show you that resilience, support, and testing the market are the real keys to digital success.

The next cohort of the Janes programme "Bones for Life" will run from September 2025. If you’d like to learn how you can improve your bone health and live without fear of fracture register here to be the first to hear news of the next course: https://mailchi.mp/8e1748479928/bones

Find Jane on social media here:

Facebook--> https://www.facebook.com/Pilates2theCore/

Instagram-->https://www.instagram.com/pilates2thecore/

📘 Join the Digital Course Creator: https://www.carolinecopp.co.uk/DCC-info

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