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Your Path to Press Features: PR Strategy Simplified with Pippa Goulden
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In this episode of Scaling Wellness, I am joined by Pippa Goulden, a seasoned PR expert with over 20 years of experience, as she demystifies Public Relations (PR) for small business owners.
Pippa shares her journey from managing big brand PR to focusing on small businesses where she can make a tangible impact.
She highlights how leveraging third-party endorsements through various channels like magazines, podcasts, and collaborations can significantly boost a business's visibility and credibility.
Pippa provides actionable steps on getting started with PR, focusing on networking, building a strategy, and overcoming mindset barriers, as well as addressing common misconceptions about PR, emphasising that expertise matters more than audience size!
Listen in for Pippa's practical tips for wellness professionals on how to effectively pitch to podcasts and the importance of having professional headshots ready. Tune in for a comprehensive guide on how to utilize PR to grow your business, irrespective of its current size.
Episode Highlights
- Pippa's transition from big brands to impactful small business PR
- Using third-party endorsements through media channels to build credibility
- Strategic networking and PR planning fundamentals
- Expert tips for wellness professionals on podcast pitching
- Professional image preparation and headshot importance
How to connect with Pippa
The PR Set www.theprset.com
Instagram: https://www.instagram.com/pippa_the.pr.set/
LinkedIn: https://www.linkedin.com/in/pippa-goulden/
Podcast: https://podcast.theprset.com
Share Your Takeaways
- I’d love to hear your thoughts and takeaways from this episode! Share your aha moments or questions on Instagram and tag me: https://www.instagram.com/carolinecopp/
- If you enjoyed this episode, please rate, review, and share it with others who might benefit from it.
Thank you for tuning in! See you in the next episode of Scaling Wellness.
Mentioned in this episode:
📢 Free Training Alert! 🚀
I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨
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