Mastering Multichannel Marketing for eCommerce Growth With Lucian Armasu

The Winning Strategy

Lucian Armasu is the CEO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. A seasoned digital marketing specialist with over 15 years of experience, Lucian leverages his talents to help e-commerce brands scale from seven figures to over $50 million in annual revenue. With a background in business administration and marketing, he prides himself on optimizing advertising campaigns and developing holistic growth strategies that align with his client's unique needs.

In this episode…

Why do some brands achieve remarkable growth while others flounder with their marketing efforts? The answer often lies in the approach and strategy behind their marketing campaigns. How does a business ensure its marketing investments yield long-term dividends and withstand the rapid shifts in market dynamics?

Growth marketing guru Lucian Armasu shares his insights on creating a thriving, resilient marketing agency focused on accelerating client growth. Lucian highlights a major mistake in most marketing agencies' approach: the one-channel focus. Instead, use a holistic approach encompassing multiple channels and activities tailored to each company's needs. With case studies of scaling companies to over $50 million, Lucian shares his aggressive ad testing framework, which applies the Pareto Principle. His profit-first approach paves the way for navigating multiple marketing channels, optimizing a brand’s online presence, and ensuring long-term profitability.

In this episode of The Winning Strategy podcast, Lucian Armasu, CEO of AdsLux, is interviewed by Chad Franzen of Rise25 about profitable marketing strategies for e-commerce brands. Lucian delves into AdsLux’s strategic approach to multichannel marketing, how to leverage AI and the Pareto Principle to enhance creative efforts, and how businesses can manage ad spend in an economic downturn.