The Expert Offer Framework: Why Generic Packages Keep You Stuck & How To Build An Offer That Sells Fully Booked & Beyond podcast

Are you a qualified nutritionist, dietitian, or health coach who's struggling to land consistent, aligned clients even though you’re doing all the things?

In this episode, I’m pulling back the curtain on one of the biggest mistakes I see practitioners make: offering generic, one-size-fits-all packages that don’t actually help you stand out, convert clients, or get real results.

I share what happened in my own nutrition business when I tried to be everything to everyone (spoiler: chaos, confusion, and very few clients), and how everything changed when I applied my Expert Offer Framework — the same approach I now teach inside Fully Booked Feast.

You’ll learn:

The 4 big problems with generic “meal plan + email support” packages that make you blend in instead of stand out
Why throwing in bonus features (like recipe books or unlimited email support) often hurts your business more than it helps
The 5 key elements of a high-converting Expert Offer that actually gets results and pays you properly
Real client examples showing how niching down and simplifying their offer led to more clarity, confidence, and clients

If your current offer is a messy mix of different timelines, price points, and features, or if you’ve been stuck trying to “add more value” instead of crafting an intentional, results-driven package, this episode will show you exactly how to simplify and scale.

>> NEXT STEPS

🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach"

📱 Connect with me on Threads, Instagram or TikTok

🤝 Learn more about working with me

🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!