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The Beginner’s Guide to PR – What You Need to Know Before Hiring a Publicist
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Thinking about hiring a publicist but not sure where to start? In this episode, Melinda Jackson joins me to share her 15+ years of PR experience, giving you an inside look at how public relations really works. She explains how to know if your business is ready for PR, why landing media coverage is a long-term strategy, and why your brand story is key to success. Plus, she shares her top tips for DIY PR, including the power of local media and micro-influencers.
Listen in as we cover:
- What PR professionals actually do and how they secure media coverage
- How to craft a compelling brand story that gets attention
- Why local media and small outlets can have a bigger impact than national coverage
- The truth about media guarantees (and why you should avoid PR pros who offer them)
- Steps you can take today to start getting media opportunities
If you’ve ever wondered how PR can help your business, this episode is for you!
Connect with Melinda:
www.melindajacksonpr.com
www.instagram.com/melindajacksonpr
www.instagram.com/melindagale
Free branding worksheet: https://melindajacksonpr.myflodesk.com/brandcheckup
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