Culture Is Strategy: Redefining Leadership with Jaime Taets

Breakthrough Innovation

In this episode of Breakthrough Innovation, we’re joined by Jaime Taets the CEO of Keystone Group International, author, and leadership strategist. Jaime shares how today’s high-growth companies can no longer afford to separate culture from strategy. With decades of experience leading both Fortune 50 teams and entrepreneurial ventures, she reveals how to turn “culture” from a buzzword into a tangible driver of business results.

Jaime dives into the misconceptions leaders often have about culture and change, and how her company helps organizations build healthy, high-performing teams that can actually execute their strategy—not just write it.

Key Lessons Covered in This Episode:

Culture as the Engine of Strategy:

Jaime explains why culture isn’t a “soft” concept—it’s the infrastructure that activates and sustains strategy.

From Corporate Exec to Entrepreneur:

Hear Jaime’s journey from leading global teams to founding Keystone, and why she believes organizational health is the ultimate differentiator.

How to Measure the Intangible:

Discover how Keystone quantifies culture and aligns it with business outcomes through simple, scalable tools and data.

The Hidden Gaps Leaders Miss:

What do self-forming teams, misalignment, and communication breakdowns reveal about leadership? Jaime breaks it down.

Winning Early Without Playing Small:

Learn how to create short-term wins without losing sight of long-term transformation goals.

Partnering vs. Consulting:

Jaime unpacks why real change requires being in the trenches—not just dropping in with advice.

Leadership That Listens:

The key to sustainable change is asking better questions. Jaime shares how humility and curiosity build trust and drive growth.

Key Takeaways:

✅ Culture is a strategic asset—not an HR function.

✅ Healthy organizations make better decisions, faster.

✅ You can—and should—measure cultural alignment.

✅ Leadership is evolving, and old models no longer work.

✅ Change succeeds when people feel heard, involved, and supported.

Links And Resources:

• Connect with Jaime Taets on LinkedIn: linkedin.com/in/jaimetaets
• Websites: jaimetaets.com/speaking (Personal) keystonegroupintl.com (Personal) keystonegroupintl.com (Company)

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