From Innovator to Disruptor: Russ Felker’s Vision for Revolutionizing Logistics

Breakthrough Innovation

In this episode of Breakthrough Innovation, we’re joined by Russ Felker, the Chief Technology Officer at Trinity Logistics, who is leading the charge in transforming the logistics industry through technology and culture. With over 30 years of experience, Russ shares his journey from working in startups to shaping the future of one of the largest logistics companies in the U.S. He reveals how Trinity is empowering employees and utilizing cutting-edge technology to drive meaningful change across the supply chain.

Russ dives deep into the company’s innovative “Week of Wonder” competition, where employees contribute new ideas that are actively considered and implemented, demonstrating how innovation isn’t just top-down, but fueled by the collective creativity of the team. He also discusses the challenges of integrating AI, automation, and data into a legacy industry and how transparency, trust, and collaboration are essential for overcoming resistance to change.

This episode is a must-listen for anyone interested in how to create a culture of innovation within their own company and how technology can drive business transformation.

Key Lessons Covered in This Episode:

Building a Culture of Innovation: Learn how Trinity fosters an environment where every employee’s voice can contribute to shaping the future.

Week of Wonder: Discover how this unique initiative encourages employee-driven innovation and boosts engagement.

The Power of Collaboration: Explore how combining technology and human creativity results in impactful solutions.

Navigating Resistance to Change: Russ shares how Trinity navigates challenges in adopting new tech in a traditional industry.

The Future of Logistics: Get a glimpse into the transformative role of AI, automation, and data in the logistics landscape.

Transparency and Trust: Why these values are essential for successful innovation within a company.

Key Takeaways:

✅ Innovation thrives when it’s driven by culture and collaboration.

✅ Overcoming resistance to change is possible with trust, transparency, and external perspectives.

✅ AI and automation are reshaping the logistics industry—what does the future hold?

✅ Empowering employees to think outside the box leads to real-world transformation.

Links And Resources:

• Russ Felkern LinkedIn: linkedin.com/in/rfelker
• Websites: trinitylogistics.com(Company)

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