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The Evolution of B2B Content & Lead Gen in 2025
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What does it take to build a thriving B2B growth agency?
In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generation.
🎧 Tune in to hear: ✔️ The biggest shifts in B2B marketing over the last two years ✔️ What founders and sales leaders must focus on in 2024 ✔️ How to balance organic content, automation, and outreach ✔️ Common mistakes that are holding businesses back
Don’t miss this candid conversation on B2B growth! 🚀
#B2BMarketing #LeadGeneration #ContentMarketing #BusinessGrowth #MarketingStrategy #SalesTips
21 episodes
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