The Discount Dilemma — Why Charging Less Can Cost You More

Velvet Rope Playbook

“If I raise my prices, I’ll lose clients.”

“Who am I to charge premium fees?”

If you’ve ever had those thoughts—this episode is for you.

Today on The Velvet Rope Playbook, we’re diving into The Discount Dilemma through the story of a consultant named Bargain Bobby, a billionaire client known as Full-Price Francesca, and the moment Bobby realized that undercharging wasn’t humble—it was hazardous to his authority.

Because here’s the truth:

Lower fees don’t attract better clients.

They attract more doubt.

In this episode, you’ll learn:

✅ Why premium pricing signals value in high-net-worth circles

✅ How discounts unintentionally trigger distrust with affluent buyers

✅ The psychological difference between affordability and authority

✅ What to do when imposter syndrome makes you second-guess your worth

✅ How to reposition your offer so price becomes a filter—not an objection

✅ And how charging more (the right way) actually increases loyalty, trust, and conversion

This isn’t about greed—it’s about gravity.

Affluent clients are looking for leadership, not bargains.

🎁 Want to become the kind of professional who charges what you’re worth—and attracts clients who respect it?

👉 Download your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com

Because confidence closes—and status pricing starts with how you see yourself.

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