They’re Not Buying Services—They’re Buying Status, Trust & Alignment

Velvet Rope Playbook

Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to work with affluent clients without chasing, discounting, or trying to impress the wrong audience.

Today’s story is about Jacqueline Trask, a wellness consultant from Atlanta who went from $200 sessions in her spare bedroom…

to becoming the private health advisor to a nine-figure family.

Not because she had a celebrity following.

Not because she gamed an algorithm.

But because she finally understood one key truth:

The wealthy don’t buy what you do.

They buy how what you do makes them feel.

This episode breaks down:

• How one sentence—“I work in discreet wellness”—signaled elite alignment
• Why selling transformation isn’t enough—you must signal identity
• How proximity, positioning, and perception beat marketing hacks every time
• And how you can quietly reposition your services to speak to status—without ever sounding like you’re trying too hard

This isn’t just about wellness.

It’s about how you speak to the affluent.

Because if they feel like you’re “for everyone”—you’ll never be for them.

🎁 Want to reposition your brand so it naturally attracts high-net-worth clients?

Claim your free copy of my Amazon #1 Bestseller, The Affluent Marketing Blueprint 👉 GetWealthyClients.com

You’ll discover how to build a brand that whispers status, earns trust, and opens doors into elite circles—without shouting to the masses.

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#PositioningMatters #ExclusivityMarketing #HighTicketSales