How to start Exit Planning Your Business Without Losing Your Mind: A Real Talk with Eric Grafstrom

The Relentless Pursuit of Winning Podcast

"Entrepreneurship isn't about building an empire. It's about building a life—and sometimes, knowing when it's time to hand over the keys. Eric Grafstrom shows us why exit planning is just as critical as your startup plan—and why your heart better be in it, or you'll never survive the journey."

TL; DR: Eric Grafstrom, founder of ExitGuide, joins Rick Meekins on The Relentless Pursuit of Winning podcast to talk about the hard truths of exit planning in small businesses, the emotional cost of entrepreneurship, and how faith plays a critical role in surviving the journey.

Show Notes: In this episode of The Relentless Pursuit of Winning, I sit down with Eric Grafstrom, founder of ExitGuide, to talk about the often-overlooked reality of exiting planning in a business—and why most small business owners are woefully unprepared for it. We dig into the differences between starting a business and launching a startup, the emotional (and sometimes brutal) rollercoaster of entrepreneurship, and why faith and resilience are often the real engines behind success.

Eric pulls back the curtain on Silicon Valley myths, shares hard-won lessons about walking away from toxic opportunities, and offers a refreshing, no-BS look at what it really takes to build—and leave—a business on your own terms. If you're a founder who’s been too busy running the business to think about what happens next, this is the wake-up call you didn’t know you needed.

Listen in as we talk about: • The critical difference between building a job and building a company • Why most small business owners won’t find a buyer unless they prepare early • How faith, failure, and an unexpected hug became milestones on Eric’s journey • What it means to lead with purpose instead of ego • Practical steps for getting your business “exit-ready” now, not someday If you've ever wondered what it really takes to exit a business well—or if you're just trying to survive the daily grind—this one’s for you.

Key Takeaways: • Entrepreneurship is a battle of resilience: Passion fuels the journey, but discipline and adaptability win the war. • Fall in love with the problem, not your solution: Purpose-driven leadership beats ego-driven ambition every time. • Most business exits fail because owners don't do exit planning: Knowing your numbers, telling your business story, and packaging your operation properly is essential. • Faith can be a competitive advantage: Building a business is lonely. Building it with God brings clarity, strength, and realignment when human plans fall apart. • You don’t have to start from scratch: Buying an existing business—or franchising—is a valid, entrepreneurial path that often carries less risk than launching from zero.

Contact Eric:

LinkedIn: https://www.linkedin.com/in/ericgrafstrom/ LinkedIn Company: https://www.linkedin.com/company/exitguide/ X.com: https://x.com/exitdotguide Company URL: https://exitguide.com/