))
When the Market Says 'Nice Try, Buddy:' Finding Product Market Fit
Manage episode 471025965 series 3631247
Content provided by Founder Problems LLC, Lee Zuvanich, Zach Oshinbanjo, and Sarah Schumacher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Founder Problems LLC, Lee Zuvanich, Zach Oshinbanjo, and Sarah Schumacher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this insightfully honest episode, Lee Zuvanich, Zach Oshinbanjo, and Sarah Schumacher dive into TAM, SAM, and SOM (no, that’s not a delicious soup). They drive home the importance of understanding your Total Addressable Market (TAM) and listening to feedback before assuming your next idea is the big one. Don't spend all your money on ads and accolades before you even know what your market wants.
Timestamps:
00:00 Introduction and Hosts' Backgrounds
00:40 Understanding Market Sizing: TAM, SAM, SOM
04:15 Common Mistakes in Market Entry
06:00 Challenges in Customer Acquisition
08:18 Misidentifying Your Market
17:04 Finding Product-Market Fit
21:26 User Research and Market Validation
22:17 The Beta Tease and Market Missteps
23:00 Testing Product Market Fit
23:10 MVPs and Real-World Testing
24:15 Marketing Challenges and Misconceptions
25:33 Understanding Your Market
28:31 Lifestyle Business vs. Startup
40:20 Effective Communication and Positioning
41:41 Final Thoughts and Takeaways
Mentioned In This Episode:
- Red Ocean
- Just Start - smschumacher.com
Founder Problems is a podcast by and for real-world, fed-up founders. Three entrepreneurs in the messy middle share hot takes, actionable steps, and resources to navigate the challenges of running a business—no promises of 10x growth or swooning investors. Every founder’s journey is different, so take what works and make it your own.
Learn more at founderproblems.com.
14 episodes
Share
