))
How to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategies
Manage episode 465077818 series 3634181
Content provided by Ten Thousand Hours. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ten Thousand Hours or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“I hate doing one-off events”, says this week’s guest Jennie Becker. That’s odd, coming from a powerhouse in the events world; but the key word there is ‘one-off’. As Jennie explains, you’ve got to do more.
How much more? And what does more look like? To find out, Dom and Martin sit down with podcast royalty Jennie to discuss how to balance creative ambition with shrinking budgets. If you’re struggling to get the resources and authority you deserve, it’s time to shift your approach.
From orchestrating iconic events for the British Fashion Council, LTK, and Stella McCartney, to her more recent role as Director of Events & Activations at WeWork, Jennie has built a career blending creativity with sound commercial strategy. In this episode she talks to us about building community to drive loyalty, why there’s no ‘one big thing’ for success, and the power of strategic evaluation behind every great event.
5 episodes
Share
