Growth Strategies That Work: How AirWorks Masters Data, Community & Branding

The Kee To Growth

In this engaging episode of the Kee to Growth podcast, host Jen McKee welcomes guests Stephanie Allen and Bridget from AirWorks Solutions. Together, they dive into the world of home services marketing, unveiling the strategies that have propelled AirWorks to success over the past fifteen years. Stephanie, the CEO of AirWorks Solutions, shares the company's journey from its humble beginnings to becoming a recognized family-run, mom-approved business in Southern California. With an emphasis on collaboration and transparency, Stephanie reveals her goal of leveling the playing field for legacy brands, offering insights and secrets to competing effectively in the market. Bridget discusses her pivotal role in driving the marketing efforts at AirWorks, highlighting the importance of community engagement and customer-centric initiatives. The conversation explores the innovative approaches that AirWorks has adopted, such as branding centered around family values and the unique touch of delivering cookies with each service call. These initiatives not only differentiate AirWorks from competitors but also create memorable experiences for customers. The discussion further delves into AirWorks’ community-centric strategies, including sponsorships, local events, and the impactful AirWorks Cares initiative. Stephanie and Bridget emphasize the significance of being an active presence in the community, fostering genuine connections with customers, and leveraging these efforts to enhance brand visibility and trust. The AirWorks Cares initiative, which gained notable recognition, is discussed as an exemplary model of giving back and creating a positive impact. Additionally, the episode provides valuable insights into the effective use of ServiceTitan’s Marketing Pro, detailing how data-driven decisions have significantly contributed to AirWorks’ success. Bridget offers practical tips for leveraging the full potential of the platform, reinforcing the importance of aligning marketing strategies with well-organized data inputs. This episode is a treasure trove of actionable tips and inspiring stories for marketers and business owners aiming to achieve sustainable growth. Timestamps: 04:02 AirWorks Solutions: A Humble Beginning 06:52 Rebranding Success through Consistency 10:53 Cookie Delivery Project Pause 13:44 Community Engagement Through Events 17:17 Partnering for Comfort in Foster Home 21:51 Beyond Email: Marketing Pro Features 24:59 Explaining "Why" for Team Engagement 28:04 Gamifying Employee Content Sharing 29:55 Camera-Shy Team Finds TikTok Solution 33:51 Connect with Stephanie Allen Online 🔗 Learn More About AirWorks Solutions Discover more about AirWorks Solutions and their journey in the HVAC and plumbing industry: https://airworkssolutions.com/about/ Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/