How Katy Higgins Grew a Business from Scratch to $5 Million in 18 Months

The Kee To Growth

In this episode of the Kee to Growth Podcast, host Jen McKee talks with Katy Higgins, the mastermind behind True Pros, a burgeoning HVAC service business. The conversation delves deep into Katy's unique journey, which began unexpectedly in a garage and evolved into a multi-million dollar company with a solid customer base in less than two years. Katy shares her insights about navigating the challenges of starting a business without a plan and how her experience in heating and air prepared her for the entrepreneurial world. Katy provides valuable takeaways for other entrepreneurs, emphasizing the importance of surrounding oneself with the right people and the willingness to learn from every opportunity. She highlights the strength of community support and shares anecdotes about how her neighbors and connections have played a crucial role in her company's growth. The duo also explores the significance of being teachable and hiring employees who align with company values and can represent True Pros effectively in the field. This episode also ventures into the power of social media as a marketing tool. Katy and Jen discuss strategies for gaining visibility and establishing credibility through platforms like Instagram and Facebook. Katy candidly shares her experiences of utilizing social media to generate leads and attract new customers. The conversation underscores the necessity of embracing new ideas and the impact of maintaining a professional presence in a competitive industry. Moreover, Katy opens up about the challenges and triumphs of being a woman in the trades, making her tale not just one of business success but also of breaking barriers and setting precedents for future generations. The episode is packed with actionable insights, making it a must-listen for anyone looking to advance in the fast-paced world of home services marketing. 03:14 Startup Success: From Uncertainty to Growth 06:23 Fearless Inquiry and Action 10:43 Unexpected Challenges in Business Ownership 14:52 Balancing Fast vs. Slow Growth 18:19 Promote Good Work Positively 21:28 Women in HVAC: Opportunities & Representation 24:40 "Lenox Live Prize Surprise" 29:06 Embrace Imperfection in Social Media 29:57 True Pros Contact Information 🔧 Want to learn more about Katy Higgins and True Pros? Visit truepros.com/about to discover how Katy and her team are building a trusted HVAC business rooted in professionalism, clear communication, and service excellence across Utah. Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can’t see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/