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Coaching Realities in an Increasingly Falsified World feat. Marc Mawhinney
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We welcome to the show Marc Mawhinney. Marc is the host of the Natural Born Coaches podcast, and has helped countless aspiring coaches in just about every conceivable niche build and sustain thriving coaching businesses.
I've often said that the greatest strength of my own craft of podcasting is also its greatest weakness, that being just about anyone can do it.
As you'll hear in this episode, the same can be said of coaching. Anyone can call themselves a coach, but actually finding a paid client, and then guiding them from Point A to Point B is a different matter entirely!
In this episode, Marc shares in detail:
- His email strategy and mindset needed for consistent daily emailing to a specific market.
- His thoughts on what defines a coach
- Overcoming credibility issues in the coaching industry
- The "3 Pillars Strategy" of marketing one's business
- Maintaining personal integrity in the highly superficial digital age
If you've thought about getting into the highly profitable coaching industry, but don't know where to begin, give this a listen and then check out Marc's offerings below!
Episode highlights:
00:07 Mark's Email Streak and Initial Challenges
02:17 Transition to Daily Emails
05:07 The Impact of Social Media and Authenticity
08:51 Coaching in the Digital Age
13:40 Exploring Niche Coaching Markets
18:44 The Three Pillar Strategy for Coaches
21:51 Conclusion and Contact Information
Resources mentioned:
The Coaching Jungle Facebook group
About the guest:
Marc Mawhinney is a lifelong entrepreneur who has been helping coaches get more clients (without paid ads) since 2014!
He’s the host of the “Natural Born Coaches” podcast, which has almost 900 episodes released, and the Tarzan of “The Coaching Jungle” Facebook group which has over 25,000 coaches in that community.
He's been a speaker at events like “Social Media Marketing World”, frequently makes media appearances, and has contributed for Entrepreneur.com.
You can learn more about Marc at www.NaturalBornCoaches.com!
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Thank you for listening!
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