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16. The Content Formula That Changes Everything
Manage episode 477190652 series 3635964
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What if every post you create brought you closer to your next client? In this episode, Chelsea and Kayla are sharing their go-to recipe for creating content that’s strategic and scroll-stopping. They’re walking you through the Modern Agent Content Cocktail, the exact formula for mixing real estate, personality, and local topics into content people actually want to see.
You’ll learn how to stay top of mind without being salesy, what kinds of posts actually convert, and why a single behind-the-scenes moment might be more powerful than a full-blown market update.
The girls discuss:
♡ Why real estate content alone isn’t enough anymore
♡ The 3 key ingredients your content needs to stand out
♡ How to share your life and your listings without confusing your audience
♡ Why "fluffy" content isn't fluffy at all
♡ Real-life tips to stay top of mind
♡ The one post you can create today that checks every marketing box
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Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
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Mentioned in this episode:
♡ “Instagram Story Starter Pack” Pinterest board
♡ SIVAN AYLA’s Instagram
♡ No Snob Somm’s Instagram
This episode was edited by Adrienne Cruz.
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