Fear of Failure and Imposter Syndrome

The Workhorse Podcast

In today’s episode, Jessica and Kendall peel back the curtain on the raw, emotional side of entrepreneurship—what it really looks like when you’re launching something big. Jessica shares her journey behind the much-anticipated launch of her Geodome rental project and opens up about the paralyzing fear that’s crept in as the finish line approaches.

From the realities of sending that one email that changes everything to the emotional weight of being publicly visible, this conversation is a must-listen for any woman balancing big dreams, business pressure, and a small-town audience that might not always understand.

We talk about:

• The fear that hits right before a big launch

• Why it’s hard to “just hit send” on that email—even when everything’s ready

• The unseen work behind making a project live

• Community dynamics, local judgment, and pricing guilt

• How we both use public accountability as a tool for action

• The myth that confidence comes before action (hint: it doesn’t)

Whether you’re launching a glamping retreat, building a new farm store, or putting your first offer out into the world, this episode is a permission slip to do it scared. Done beats perfect. Always.

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch
• Check out her website

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Resources & Links:

• Book a Stay at Moose Valley Ranch
• Anonymous Questions Submission
• Guest Spot on the Podcast
• The Workhorse Collective Group Coaching