Unifying Brand and Culture from Within: Justin Low (Chief Communications & Talent Experience Officer APAC, Omnicom Media Group)

The HR Impact Show

As Omnicom Media Group’s Chief Communications and Talent Experience Officer for Asia Pacific, Justin leads regional branding, marketing communications, and talent experience strategies across the network and its agencies. With nearly 20 years of multinational experience in Singapore, Shanghai, and New York, Justin brings deep expertise in corporate communications, crisis management, media relations, and content creation. He also champions a positive workplace culture and employee satisfaction through impactful global and regional talent initiatives.

Join Dorothy Yiu and Justin Low as they explore the intersection of communications and HR in shaping a vibrant company culture. Justin shares insights from his unconventional career journey—from early childhood education to PR—to his current dual role. Discover the synergies between comms and HR, the power of internal and external alignment, and the strategies for fostering engaging employee experiences. Learn how authenticity, strategic partnerships, and creative approaches can redefine corporate culture and employee engagement.

Chapters

00:00 Introduction & Welcome to the HR Impact Show

01:16 Meet Justin Low: A Journey from Early Childhood Education to PR

04:03 The Role of Gui Ren in Career Development

06:12 Combining Communications and Talent Experience

11:29 The Importance of Authentic Messaging

15:29 Tailoring Communication for Cultural Nuances

19:01 Enhancing Employee Journey in Creative Media

22:42 Building a Robust Pre-Onboarding Process

23:02 Mental Health Initiatives at OMG

23:51 Reframing Success Metrics

25:06 Personal Stories and Mental Health

28:23 Empowering Middle Managers

30:38 Supporting CEOs

33:13 Future Workplace Vision

37:50 Rapid Fire Questions & Conclusion

Resources

[Free] Get this episode key insights here: https://blog.engagerocket.co/the-hr-impact-show

Connect with Justin Low: linkedin.com/in/justin-low-3a7b3846

Connect with Dorothy Yiu: linkedin.com/in/dorothy-yiu

Youtube: youtube.com/@TheHRImpactShow

LinkedIn: linkedin.com/company/the-hr-impact-show

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About The HR Impact Show

Join top global people leaders for honest conversations about how to build and transform high-performing cultures.

Hear from CHROs and HR experts from global and world-renowned organisations as they share their top people analytics tips, leadership journeys, lessons and challenges while navigating the complexities of transformation and the multi-generational and diverse cultures in Asia.

Hosted by Dorothy Yiu, EngageRocket's CEO & Co-founder and Fung Tai, EngageRocket's VP of Customer Success.