Episode 178 - Open the Gate, Don't Educate!- On Ag Influencing with Tucker Brown

The Millennial Ag Podcast

In today’s episode, we are taking a look at using social media to engage with those outside of the Ag industry. Social media can be a great tool to foster understanding and relatability with those who may be removed from agriculture. Joining us to share all about using social media in the Ag industry is Tucker Brown of R.A. Brown Ranch. Tucker is sharing why he started utilizing social media, the opportunities he has been presented with, and why it’s important to adapt your communication to reach your target audience. He also discusses how he engages the consumer with his content, how he handles misconceptions about the Ag industry, ways he is staying relevant, and how he gets his content to reach outside of those in Agriculture.

Tucker Brown is a 6th generation rancher at R.A. Brown Ranch, where he is dedicated to preserving his family's legacy in agriculture. With a passion for bridging the gap between producers and consumers, Tucker has amassed a large social media following by blending entertainment with education, offering insights into ranch life and sustainable practices. He is also a strong advocate for keeping the ranch in the family and the family in the ranch. He and his wife Karley are now raising the upcoming 7th generation of the ranch, Rayley and Brooklyn Brown.

Resources & Links:

• Our sponsor, Peacock Technology
• Mark your calendars for the 50th Annual Golden Opportunity R.A. Brown Ranch Sale October 8-9, 2024

Connect with Tucker:

• Follow him on Instagram: @tuckerbrownrab
• Follow him on Tiktok @tuckerbrownrab
• Follow him on YouTube
• Follow him on Facebook
• Check out the R.A. Brown Ranch website

Connect with Valene & Katharine:

• Follow us on Instagram @millennial_ag
• Check out our website
• Email us at [email protected]
• Follow us on X/Twitter @millennial_ag

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