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Measuring SEO ROI For Enterprise Success! : 3
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In this episode of Performance SEO Unpacked, host Ruchi Pardal tackles the challenge of proving SEO ROI to leadership teams. She shares actionable strategies for measuring and presenting SEO success, offering insights into how enterprise businesses can showcase the value of their SEO efforts.
Best Moments:
(00:39) Introduction to the challenge of proving SEO ROI
(01:40) Why proving SEO ROI is complicated
(02:22) Metrics that matter to leadership
(03:16) Treating product URLs as individual salespeople
(04:16) The importance of zero-click searches
(05:02) Share of voice and impression growth
(05:36) Presenting data to leadership effectively
(06:36) Actionable steps to measure and showcase SEO impact
Resources:
- ResultFirst: Visit for more SEO tips and strategies.
- Connect with Ruchi Pardal on LinkedIn for a conversation about SEO
If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.
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