Episode 15: Tribe Client Transformation with Deraj Wells: The Power of Identity in Membership Communities

The Tribe Membership Show

What if…The secret to skyrocketing engagement and retention in your membership community wasn’t more content, but a simple shift in how your members see themselves? That’s right—today, I’m sitting down with Deraj Wells, a master at turning ordinary memberships into powerful tribes. Deraj reveals the game-changing strategy that helps members build an identity so strong, they’ll never want to leave. If you're tired of watching your members drift away, or if you’re struggling to get real engagement, this episode is packed with the actionable insights you need to turn things around. Get ready for a deep dive into the psychology of identity and how it’s the key to creating a thriving, loyal community. Trust me, you don’t want to miss this! What You’ll Learn in This Episode:

• The secret to getting members to identify as part of your tribe, not just customers.
• How to leverage emotional connection and identity to increase engagement.
• Simple but powerful strategies to make your tribe members feel seen, heard, and valued.
• Why building a sense of belonging is the key to retention and loyalty in any community.

Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-15-tribe-client-transformation-with-deraj-wells-the-power-of-identity-in-membership-communities/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj 🎁 Free Gift for Podcast Listeners: Download the Community Engagement Secrets PDF Discover 10 powerful rituals proven to boost engagement and retention in any membership, program, or online community. ✅ Real-world examples across various niches ✅ Step-by-step strategy guide for creating rituals that stick ✅ Ideal for platforms like Skool, Facebook Groups, or private communities 👉 Click here to download Episode Sponsors: 📘 The 27 Tribe Secrets Book Unlock the 3 Tribe Phases and 27 psychological triggers behind thriving, engagement-based memberships. If you're ready to transform content into culture and products into movements, this is your blueprint. 📖 Grab your copy at TribeSecretsBook.com Resources Mentioned:

• 27 Tribe Secrets Book – Digital
• 27 Tribe Secrets Book on Amazon
• Tribe Membership Show Website
• Book Your FREE Tribe Discovery Call

Episode Highlights:

• 00:00 Introduction: Building a Tribe

• 00:47 Guest Introduction: Deraj Wells

• 01:17 Deraj's Journey: From Label to Independence

• 02:03 The Power of Licensing Music

• 04:18 Creating a System for Success

• 06:45 Challenges and Breakthroughs

• 09:01 Building a Community and Course

• 11:59 The Shift to Low Ticket Memberships

• 35:27 Gratitude and Initial Hesitations

• 36:28 Optimizing Membership and Retention

• 37:28 Marketing Success and Ad Strategies

• 38:41 The Importance of Lifelong Members

• 40:37 Community Transformation and Naming

• 42:09 Targeting Independent Hip Hop Artists

• 48:44 The Power of Licensing and Branding

• 55:19 Celebrating Milestones and Rewards

• 01:00:23 Helping Members Achieve Milestones

• 01:00:45 Success Stories from the Community

• 01:02:26 Reinforcing Milestones and Patience

• 01:04:12 Weekly Coaching Calls and Community Engagement

• 01:11:03 The REP Method Explained

• 01:13:44 Platform and AI in Music

• 01:25:20 Future Plans and Final Thoughts

Connect with Deraj:

• Instagram
• Twitter
• Facebook

Connect with Funk:

• Website
• Instagram

Your community is more than content—it’s about identity and belonging. When members see themselves as part of your tribe, they stay longer and engage deeper. Use Deraj’s insights to build that connection and watch your membership transform.