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AI for Business: Turning Potential into Reality with Pascal Fintoni
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Ep 03 | AI for Business: Turning Potential into Reality
AI is everywhere, but what does it actually mean for your business? How can you use it effectively without losing your personal touch?
In this episode of The Horizon Podcast, host Ben Bradford is joined by Pascal Fintoni, a digital marketing and AI expert with over 30 years of experience. Together, they dive into how businesses can integrate AI, avoid common pitfalls, and use it as both an admin assistant and a consultant to reclaim time, enhance strategy and improve your outputs.
Pascal also shares insights on AI’s role in international trade, from market research to language learning, and discusses a new AI for Exporters Masterclass, co-created with Norma Foster, to help businesses apply AI practically.
Resources:
Pascal’s App Cheat Sheet: https://www.flipsnack.com/5DDC5688B7A/apps-to-boost-2025-1/full-view.html
Sign up for the AI for Exporters Masterclass: www.teesglobal.co.uk/ai-masterclass
Listen Here: https://the-horizon-podcast.captivate.fm
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Listen on Amazon Music: https://music.amazon.co.uk/podcasts/95d9193a-b7c7-4051-bf86-ec8dbc8cb56d/the-horizon-podcast
Horizon Magazine
Ben
https://www.linkedin.com/in/ben-bradford-73701a15a/
Pascal
https://www.linkedin.com/in/pascalfintoni/
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