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Endless Customers: Becoming the Most Trusted Brand in Your Industry with Marcus Sheridan
Manage episode 473449341 series 3643368
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Today’s buyers are more skeptical, impatient, and independent than ever before. They don’t want to talk to a salesperson until they're ready. They want pricing upfront, control over their buying journey, and total transparency from the brands they engage with.
In this episode, JR Lay is joined by marketing visionary and best-selling author Marcus Sheridan, whose new book Endless Customers provides a timely playbook for becoming the most trusted brand in your market. Marcus breaks down the four pillars that define market leaders today: say what others aren’t willing to say, show what others aren’t willing to show, sell in ways others aren’t willing to sell, and be more human than your competitors. From creating self-service sales tools to implementing lightning-fast lead follow-up, Marcus shares real-world strategies and mindset shifts that help you build a scalable, trust-based business that thrives—regardless of how platforms or algorithms change.
26 episodes
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