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Meat Pricing and Marketing: Strategies for Success with Matt LeRoux
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In this episode of the Meat Success podcast, host Katie Olthoff, co-founder of ChopLocal and ChopLocal University, interviews Matt LeRoux, a resident expert on direct-to-consumer meat marketing and meat pricing. Matt shares his journey from being a vegetarian to becoming a meat marketing expert, working extensively with farmers in the northeast. They discuss Matt's roles at Cornell and the Dyson School of Applied Economics, his project 'Meat Suite,' which is a directory for bulk meat sales, and tools like the Meat Price Calculator and Bundle Builder designed to help farmers price their products effectively. The conversation also covers the importance of marketing techniques, consumer demand, and strategic pricing, as well as insights from Matt's farmer's market research, emphasizing booth setup, customer interactions, and the benefits of accepting credit cards. The episode is a rich resource for meat producers looking to optimize their direct-to-consumer sales strategies.
Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars
And learn more about ChopLocal and ChopLocal University Below!
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