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Opportunities and Challenges in Middle Eastern Security
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Tertius Woldaardt, a leading authority in architecture engineering and business development for Axis Communications, brings his profound insight into the security sector in the Middle East, a landscape ripe with opportunity and fraught with unique challenges. With nearly two decades of rich experience, Tertius helps us navigate through the transformative journey of the region's economies as they pivot away from oil dependency towards sectors like hospitality and tourism. Saudi Arabia’s ambitious projects and Dubai's remarkable evolution serve as prime examples of this shift. As we unpack the intricacies of the local regulations and standards that dictate security system design and implementation, the episode becomes a crucial guide for businesses aiming to thrive in the Middle East by understanding these critical nuances. Our conversation delves into the intricate dance between safety, technology, and regulatory compliance that defines cities like Dubai.
About our guest:
Tertius is the Architecture & Engineering Manager for Axis Communications in the Middle East & Africa. With over 15 years of rich experience in the security industry, Tertius has been an integral part of Axis Communications for nearly a decade, having held diverse roles across engineering, sales, and business development.
In his current role, Tertius is focused on managing and optimizing relationships with architects and engineering consultants throughout the region. His role is pivotal in ensuring effective collaboration and integration of Axis's security solutions into architectural and engineering projects, driving both innovation and excellence.
Tertius’s extensive background and deep industry knowledge make him a key asset in aligning Axis Communications' strategic goals with the needs of the architectural and engineering communities.
Connect with Tertius on LinkedIn
Chapters:
Security Standards in the Middle East (0:00:08)
Tertius discusses the substantial growth and unique regulatory challenges in the Middle Eastern security market, highlighting opportunities in sectors like hospitality and tourism.
Security Compliance Challenges in Global Markets (0:07:07)
Steve and Tertius explore the critical importance of aligning security system designs with local regulations to avoid operational and financial risks in cities like Dubai.
Security Regulations in the Middle East (0:23:30)
This segment focuses on the environmental challenges and specific regulatory requirements, including specialized testing and certification necessary to comply with GCC standards.
Resources:
Security Industry Regulatory Agency (SIRA)
Gulf Cooperation Council (GCC)
Meet your host Steve Kenny: Steve has spent 14 years in the security sector undertaking various roles that have seen him take responsibility for key elements of mission critical, high profile projects across a number of different vertical markets. For the last several years, Steve has focused his attention on how technologies can best complement day to day operations and specifically address operational issues by supporting the A&E consultant community across Northern Europe. Steve is a committee member for ASIS International focusing on Education for the security sector and the UK technology advisor for TINYg (Terrorist Information New York group).
Connect with Steve on LinkedIn
More about Axis Communications: Axis enables a smarter and safer world by creating solutions for improving security and business performance. As a network technology company and industry leader, Axis offers solutions in video surveillance, access control, intercom, and audio systems. They are enhanced by intelligent analytics applications and supported by high-quality training. Axis has around 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Axis was founded in 1984, and the headquarters are in Lund, Sweden.
Find out more about Axis Communications - Innovating for a smarter, safer world
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