EP 3: Behind BiaBelle Beauty

Sister Secrets

In episode three of Sister Secrets, Aoibh and Blá share the history of their beauty brand, BiaBelle. They recount the brand's humble beginnings in their parents' house, the inspiration from their mam, their early product launches, and their luxurious, multifunctional offerings. The sisters discuss their journey through initial hiccups, like delivery issues, to securing their first pop-up shop in House of Fraser. The episode also delves into crucial business decisions, such as turning down initial stockist offers and the impact of COVID-19. They highlight their team expansion, establishment in the UK, and future goals for the brand. The episode concludes with sisterly advice for influencers on maintaining authenticity in brand partnerships.

Let us know what you think about Sister Secrets on Instagram: @‌sistersecretspod and check out @‌biabellebeauty too.This episode was written and recorded by us and produced by Lucy Lucraft (http://lucylucraft.co.uk). If you enjoyed this episode, please leave a 5* rating and review!

00:00 Welcome to Episode Three

00:58 The Birth of BiaBelle: From Lashes to Luxury

01:22 The Multifunctional Magic of BiaBelle Products

03:21 From Humble Beginnings to Business Growth

08:51 Navigating Early Challenges and Hiccups

12:59 Our First Pop-Up Shop Experience

21:03 The Impact of Covid on Our Business

22:53 Expanding Our Team and Reaching New Markets

24:15 Nervous Beginnings and UK Expansion

24:42 Building the Team

29:44 Realizing Our Strengths

31:36 International Presence and Stockist Challenges

42:23 Sisterly Advice and Influencer Insights

46:26 Wrapping Up and Future Stories