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The Intersection of Safety and Efficiency
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Mike Roeth is the Executive Director of the North American Council for Freight Efficiency (NACFE), a nonprofit organization that promotes the adoption of technologies and practices to enhance freight efficiency and sustainability across North America. With nearly 40 years in the commercial vehicle industry, he specializes in bringing green truck technologies into real-world applications at scale. Mike also serves as the trucking lead at RMI and has held leadership roles at Navistar and Behr/Cummins. Recognized as an industry influencer by FleetOwner and honored as the 2020 SAE L. Ray Buckendale Lecturer, he is a prominent voice in advancing freight efficiency and decarbonization.
In this episode…Fuel prices are rising, driver stress is mounting, and environmental pressures are reshaping the freight landscape. Amidst all this, how can fleets find a balance between cutting costs and keeping drivers safe and effective behind the wheel?
According to Mike Roeth, a long-time industry leader and efficiency advocate, the key lies in smarter, safer driving habits that naturally improve fuel economy. He highlights how even small behavior changes — like reducing speed or using predictive cruise control — can create a ripple effect across fuel savings, maintenance costs, and driver well-being. These incremental adjustments not only support bottom-line performance but also help fleets prepare for new technologies like electric trucks. By aligning safety with operational efficiency, fleets can reduce burnout and navigate the messy middle of decarbonization with greater confidence.
In this episode of Roadrageous, hosts Liam Hoch and Chad Lindholm sit down with Mike Roeth, Executive Director of the North American Council for Freight Efficiency (NACFE), to discuss how safer driving leads to lower fuel costs and longer-lasting trucks. They explore the cultural mindsets around speed, the role of driver training in energy efficiency, and how fleet habits are evolving with electrification. Mike also shares how simple actions today can prepare fleets for tomorrow’s technologies.
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