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Redefining Packaging: Jenna Hunter’s Approach to Innovation & Sustainability
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In this episode of The Power of Packaging, we sit down with Jenna Hunter, a packaging engineer at Frida, a brand known for its innovative approach to baby and medical products. From designing for consumer convenience to balancing sustainability with strict industry regulations, Jenna shares her expertise on the challenges and breakthroughs shaping modern packaging.
Key Lessons Covered in This Episode:
🔹 The Art of Packaging Design:
How Frida prioritizes functionality while maintaining a strong brand identity through innovative packaging solutions.
🔹 Understanding Consumer Behavior:
Why packaging must cater to parents shopping in urgent, high-stress situations and how thoughtful design improves their experience.
🔹 Sustainability vs. Practicality:
Exploring the complexities of eco-friendly packaging, including lightweighting, right-sizing, and material selection challenges.
🔹 Navigating Regulatory Hurdles:
Why baby and medical packaging require stringent safety measures—and how that impacts sustainability efforts.
🔹 The Future of Smart Packaging:
How brands are leveraging QR codes, interactive elements, and tech-driven solutions to enhance user experience.
🔹 Lessons from Supply Chain Disruptions:
What companies have learned from recent global challenges and how they’re adapting packaging strategies for a more resilient future.
🔹 Balancing Cost & Innovation:
How brands like Frida make strategic decisions to improve packaging while keeping costs in check.
Key Takeaways:
✅ Packaging plays a critical role in shaping consumer trust and brand perception.
✅ Sustainability efforts must balance environmental impact with functionality and cost.
✅ The future of packaging will incorporate more digital and smart technology elements.
✅ Regulations in the baby and medical industries present unique challenges for packaging engineers.
Listen Now:
Whether you’re a packaging professional, a brand strategist, or a consumer curious about what goes into product packaging, this episode offers eye-opening insights into the future of the industry.
Connect with Jenna Hunter at LinkedIn, Tiktok and Instagram
Share this episode with friends and colleagues who are passionate about innovation in packaging!
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