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17. How to Craft Messaging That Truly Connects and Resonates
Manage episode 491729565 series 3649760
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In this episode of Resilient in Business, we chat with therapist-turned-copywriter Arianna Smith to unpack the power of emotionally resonant messaging. Arianna shares her unique journey blending trauma-informed therapy with high-converting copywriting, and how business owners can build messaging that actually lands with their audience.
Key takeaways:
✅ What a "resilient message" really means
✅ The architecture of messaging
✅ Truth vs. trends—why aligned messaging wins
✅ How to connect with clients at different levels of awareness
✅ When to hire a copywriter (and when not to)
✅ Why generic messaging kills connection, and how to fix it
🔗 To Connect with Arianna, you can find her at https://www.ariannasmith.com
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#Copywriting #MessagingStrategy #Entrepreneurship #TherapistBusiness #ResilientInBusiness #BusinessGrowth #AuthenticMarketing #HeartCenteredBusiness
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