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The Cookie Crumbles: How AI is Changing Ad Targeting
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With 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack:
- What’s next after cookies and why advertisers must rethink their targeting strategies
- How AI is transforming ad personalization without relying on 3rd-party data
- Privacy-first alternatives like contextual targeting, universal IDs, and AI-powered segmentation
We’re joined by industry experts to break it all down:
- David Wells (Industry Principal, Snowflake) – AI’s role in identity resolution and predictive targeting
- Randy Newman (CEO, Colour) – AI-powered micro-targeting and contextual advertising
- Denis Laboda (Senior Director, Data, StackAdapt) – Cookieless targeting and AI-driven audience segmentation
AI isn’t just replacing cookies—it’s reinventing digital advertising for the privacy-first era.
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