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Leveraging AI for Predictive Analytics in Marketing

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Manage episode 490702692 series 3650624
Content provided by Tracy Heatley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy Heatley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Better Marketing, Marketing Magic in Minutes, we explore how predictive analytics is the name of the game today, and trust me, it’s a total game changer for marketing.

We’re diving deep into how you can use AI to forecast customer behaviour and spot trends like a pro. Forget the days when only the big dogs had access to this kind of insight; now, even small businesses can get in on the action. We’ll chat about how using data smartly can help you make decisions with confidence and ditch the guesswork.

Additionally, I’ll include some valuable tips on maintaining clean and ethical data, as it’s essential to prioritise customer privacy.

  continue reading

18 episodes

Artwork
iconShare
 
Manage episode 490702692 series 3650624
Content provided by Tracy Heatley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy Heatley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Better Marketing, Marketing Magic in Minutes, we explore how predictive analytics is the name of the game today, and trust me, it’s a total game changer for marketing.

We’re diving deep into how you can use AI to forecast customer behaviour and spot trends like a pro. Forget the days when only the big dogs had access to this kind of insight; now, even small businesses can get in on the action. We’ll chat about how using data smartly can help you make decisions with confidence and ditch the guesswork.

Additionally, I’ll include some valuable tips on maintaining clean and ethical data, as it’s essential to prioritise customer privacy.

  continue reading

18 episodes

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