The Human Touch in AI – Balancing Automation and Personalisation

Better Marketing

#Business #Marketing #MBA #Paul Coppack

1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

27 days ago 9:43

MP3•Episode home

In this episode of Better Marketing, Marketing Magic in Minutes, I explain the essential balance between maintaining that human touch in your marketing while riding the AI wave.

With automation on the rise, it’s tempting to let AI take the wheel, but hold up—that warmth and empathy? They're totally irreplaceable. I'll describe how AI can speed up your processes, but can’t replicate that personal connection your audience craves.

Whether crafting content or handling customer interactions, we’re all about blending smart tech with genuine engagement. So, let’s explore how to harness AI without losing your brand’s authentic vibe and keep those connections strong!

Remember to download my FREE GUIDE to get started.

Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!

15 episodes

Better Marketing

The Human Touch in AI – Balancing Automation and Personalisation

Better Marketing

published 27 days ago

MP3•Episode home

In this episode of Better Marketing, Marketing Magic in Minutes, I explain the essential balance between maintaining that human touch in your marketing while riding the AI wave.

Remember to download my FREE GUIDE to get started.

Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!

15 episodes

#Business #Marketing #MBA #Paul Coppack

All episodes

Better Marketing

1
Beyond AI: Integrating Traditional and Digital Marketing Strategies 9:47

6 days ago9:47

9:47

This episode of Better Marketing, Marketing Magic in Minutes, revolves around the classic dance between traditional marketing and the vibrant new realm of digital and AI. We’re exploring why it’s essential to merge these two, so we don't get lost in the digital shuffle. Trust me, the true marketing magic occurs when we establish a solid strategy first, think of it like constructing a house; you can't merely slap on some wallpaper and then call it a day. I share ideas for identifying your ideal customer, refining your goals, and ensuring that every marketing method you choose aligns with your overall strategy. Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

1
AI Ethics in Marketing: Navigating the New Frontiers 12:59

13 days ago12:59

12:59

In this episode of Better Marketing, Marketing Magic in Minutes, we're diving deep into the nitty-gritty of using AI in marketing, and trust me, it's a big deal. We're all about unlocking the magic of AI, but let’s be real, just because we can whip up some slick content with a click doesn’t mean we should throw ethics out the window. I’m passionate about maintaining responsibility, so we’ll discuss how to balance trust with our customers while staying compliant with the law. We’ve got tips on avoiding bias, being transparent, and ensuring that our AI tools don’t compromise our brand's integrity. Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

1
Six Proven Strategies With A LinkedIn Expert Pam Case 31:43

20 days ago31:43

31:43

In this episode of Better Marketing, Marketing Magic in Minutes, we dive deep into the LinkedIn jungle with the one-and-only Pam Case, our go-to gal for LinkedIn savvy. Pam lays out six killer strategies to snag your dream clients right off the platform. Whether you’re a total newbie or a seasoned pro, we promise you can snag at least one golden nugget from this chat—maybe even six! Pam has the lowdown on turning those first-degree connections into valuable relationships, and trust me, you don’t want to miss her tips on using groups and events to your advantage. So, if you’re ready to level up your LinkedIn game and connect with those ideal clients, grab a comfy seat and let’s get this party started! Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

1
The Human Touch in AI – Balancing Automation and Personalisation 9:43

27 days ago9:43

9:43

In this episode of Better Marketing, Marketing Magic in Minutes, I explain the essential balance between maintaining that human touch in your marketing while riding the AI wave. With automation on the rise, it’s tempting to let AI take the wheel, but hold up—that warmth and empathy? They're totally irreplaceable. I'll describe how AI can speed up your processes, but can’t replicate that personal connection your audience craves. Whether crafting content or handling customer interactions, we’re all about blending smart tech with genuine engagement. So, let’s explore how to harness AI without losing your brand’s authentic vibe and keep those connections strong! Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

1
Form Ideas to Impact A Smarter Way to Create Content With AI 9:30

5 weeks ago9:30

9:30

In this episode of Better Marketing, Marketing Magic in Minutes , I help flip the script on how you see AI, not as some robot overlord, but as your personal marketing assistant, ready to help you brainstorm and smooth out those rough drafts. Who hasn’t stared blankly at a screen wondering where to start? We’re discussing how AI can zap away that overwhelming nitty-gritty of life, especially for using AI as small business owners juggling a million things at once. By the end, you’ll feel more ready to harness your writing game, whether planning, drafting, or even polishing your work. Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

1
Enhancing Customer Engagement with AI 11:22

6 weeks ago11:22

11:22

In this episode of Better Marketing, Marketing Magic in Minutes, I dive into how AI can seriously enhance customer engagement, making interactions smarter, faster, and more meaningful. Whether you're entirely new to AI or just looking to sprinkle in some tech magic, we have the lowdown on practical tips to kickstart your journey. Think personalised content that feels like a warm hug for your customers, and insights that help you anticipate their needs before they even realise what they want. Plus, we’ll discuss the importance of maintaining authenticity and ethics in this AI-driven world—because trust is the name of the game! So, buckle up and let’s explore how to make your customer relationships shine brighter than ever! Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

1
AI Marketing Foundations Building An Effective AI Strategy 9:40

7 weeks ago9:40

9:40

In this Marketing Magic in Minutes episode, I’m unpacking how AI is shaking things up—from analysing data and predicting trends to automating the stuff you don’t have time for. Think of AI as your always-on marketing sidekick. But here’s the catch: it only works if you’ve got a smart strategy. I’ll walk you through setting clear goals, choosing the right tools, and using AI to support your business, not just add noise. We’ll also touch on the ethical side because responsible marketing is smart marketing. Let’s unlock the power of AI together—and use it to make your marketing stronger, smarter, and future-ready! Remember to download my free guide to get started. If you use the code POD2025 , you'll be entered to win a power hour session with me! Visit www.tracyheatley.com/…

Better Marketing

1
Connecting with Your Customers - The Power of Digital Conversations with Richard Singleton 21:25

8 weeks ago21:25

21:25

Connecting with your customers has never been more important—and that’s exactly what we’re diving into in this episode of Marketing Magic in Minutes . The brilliant Richard Singleton joins me from whY-us? Digital Marketing to explore the power of real, authentic digital conversations. We’re talking about more than just posting—this is about creating genuine, two-way engagement that builds trust and sets you apart. Richard shares some fantastic insights that’ll get you rethinking how you show up online. Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

1
Speaking Their Language Strategies For Reaching Your Target Market 10:53

9 weeks ago10:53

10:53

Ready to level up your marketing game? In this episode of Marketing Magic in Minutes , I’ll discuss the art of connecting with your audience—really connecting—by speaking their language and tapping into what actually matters to them. It’s not just about buzzwords; it’s about aligning your message with your audience’s values and needs. Whether you’re attracting new customers or deepening loyalty, I’ll share practical strategies and real-life stories to help your message land with impact. So, grab a brew, get comfy, and master the magic of meaningful marketing communication—together! Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

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Branding Brilliance Creating a Stand Out Business Identity 11:36

10 weeks ago11:36

11:36

In this episode of Marketing Magic in Minutes , I’m diving into the seven core fundamentals that’ll help your brand truly shine. Branding isn’t just about a logo—it’s the heartbeat of your business. Whether you're rebranding or starting from scratch, I’m sharing practical insights—from knowing your market to tapping into the psychology of color—all designed to help you create a brand that sticks. So, grab your brew of choice, sit back, and let’s unlock the brilliance behind unforgettable branding. Let’s make your brand one to remember! Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

1
Marketing Communications: Captivating Your Audience 10:16

11 weeks ago10:16

10:16

In this episode of Better Marketing, Marketing Magic in Minutes , I explain how some brands stand out effortlessly while others struggle to get noticed. In this episode, I’m breaking down the power of marketing communications —the secret sauce that makes your message hit the right people in the right way. It’s not just about what you say but how and to whom you say it. We’ll cover defining your ideal customer, understanding their challenges, and crafting messages that truly resonate. No more throwing spaghetti at the wall! Clarity beats cleverness every time, so instead of jargon-filled fluff, we’ll focus on simple, impactful messaging that builds trust and drives action. I’ll also share common pitfalls to avoid, like inconsistent messaging and vague value propositions , plus easy tweaks you can make today—whether refining your website copy or testing your CTAs. Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

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Digital Marketing Mastery: Tools and Tactics for Success 13:35

12 weeks ago13:35

13:35

In this episode of Better Marketing, Marketing Magic in Minutes , I explain why digital marketing isn’t just a buzzword—it’s a lifeline for small businesses looking to thrive in today’s fast-paced world. In this episode, I’m tackling the big question: How can you make digital marketing work for you without feeling overwhelmed? It starts with understanding the basics—like why having a killer website matters and how SEO can work its magic. But we won’t stop there! I’ll also be diving into the power of social media and why genuine engagement, not just posting for the sake of it, is the key to success. I’ll share some golden nuggets on avoiding common pitfalls , like inconsistent posting and neglecting analytics, plus a simple way to build a marketing plan that keeps your goals front and center. Whether you run your marketing solo or work with an agency, this episode will give you the confidence—and a little flair—to navigate the digital marketing maze like a pro! Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

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AI and the Future of Marketing: Transforming How We Connect 9:36

13 weeks ago9:36

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In this episode of Better Marketing , I’m diving into the transformative power of AI in small business marketing. As one of the world’s first CIM-certified AI marketing specialists, I want to demystify AI and show you how it can enhance your marketing efforts without replacing human creativity. AI isn’t about taking over—it’s about working smarter. I’ll walk you through how AI tools like chatbots, predictive analytics, and AI-driven copywriting can streamline processes, improve customer engagement, and boost efficiency. Whether you’re exploring AI or looking for ways to integrate it into your existing strategy, I’ll share practical steps to help you get started. We’ll also debunk some common AI myths and discuss how to train AI tools to align with your brand. By the end of this episode, you’ll clearly understand how AI can work for your business, not against it. Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

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Building a Strong Marketing Strategy: Foundations for Business Growth 7:58

14 weeks ago7:58

7:58

In this episode of Better Marketing, Marketing Magic in Minutes , I’m exploring the foundations of an effective marketing strategy. Having a clear plan is essential for growing your business. I’ll walk you through the key elements of a strong strategy, including defining your ideal customer, clarifying your message, and selecting the proper marketing channels. I’ll also share a real-life client success story to show how these strategies can make a real impact. Plus, I’ve got some practical tips you can apply immediately to strengthen your marketing efforts. Remember to download my FREE GUIDE to get started. Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!…

Better Marketing

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Marketing Magic: The Better Marketing Podcast with Tracy Heatley 2:59

15 weeks ago2:59