How Rebecca Babicz Builds Profitable E-Commerce Brands With Strategic Social Ads Silly Little Social podcast

How Rebecca Babicz Builds Profitable E-Commerce Brands with Strategic Social Ads

1M ago 43:47

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Want your ads to do more than just get clicks—like actually grow your business profitably? In this episode, I welcome Rebecca Babicz, founder of Fall Line Digital, a boutique growth marketing agency helping purpose-driven e-commerce brands scale sustainably. Rebecca shares her no-fluff approach to paid advertising on platforms like Meta and Google, revealing how she blends analytics with authentic creative to drive bottom-line results. We dive deep into the differences between organic and paid social, why understanding your profit margins matters, and how to craft ad content that genuinely resonates (and converts). Whether you’re a creator, brand owner, or aspiring marketer, Rebecca’s data-backed insights will shift your approach to growth marketing.

Connect with Rebecca Babicz:

Instagram: @bebabz

Instagram: @falllinedigital

LinkedIn: Rebecca Babicz

Website: falllinedigital.com

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21 episodes