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Uniting an Industry: Wendy Porter on Event Codes, Lobbying, and Long-Term Success
Manage episode 480769231 series 3651180
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Welcome to The Event Pro Show, your go-to resource for all things corporate events, experiential marketing, and live event production. In this episode, host Seth Macchi sits down with Wendy Porter, founder and chief event strategist of Wendy Porter Events, to discuss the evolving world of corporate events. Wendy brings over 23 years of industry experience, including a pivotal role as head of events at a Fortune 25 company, and recognition as one of the 100 most influential people in the US events industry.
In their conversation, Seth and Wendy explore Wendy’s unique journey from her early memories of Hawaii’s King Kamehameha Day parade to her unexpected foray into corporate event planning. They discuss the often-overlooked complexity of creating seamless events, the disconnect between C-suite leadership and event teams, and Wendy’s advocacy to raise the profile of the live events industry—especially during the pandemic.
Wendy also unpacks innovative concepts like “fractional head of events” roles, shares practical tips for managing event costs (especially when dealing with union venues), and reveals her signature “cranberry thread” approach to crafting high-impact, cohesive experiences. Plus, you’ll hear about her passion for networking, mentorship for the next generation of event pros, and her optimistic view on the future of event technology and personalized attendee experiences.
Get ready for a fascinating look at what it takes to create memorable, strategic corporate events—and hear firsthand from one of the industry’s top voices on how to stay resilient and innovative in a rapidly changing landscape.
Resources:
https://www.linkedin.com/company/live-events-coalition/
https://www.linkedin.com/in/wendyporter/
The Event Pro Show is a production of LEMG.
LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we’re proud of our rich history and commitment to innovation. Whether it’s a corporate meeting, conference, convention, or live event, we’re the team our clients trust to execute their vision flawlessly.
https://lemg.live/
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