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You’re Not Keeping the Million: Understanding Profit vs. Revenue
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Ever hit a revenue milestone and thought, “Wait, where did all the money go?” You’re not alone. In this episode, Helen unpacks the surprising truth about scaling to a million and why that figure often looks very different in your actual bank account. From lifestyle businesses to full-blown marketing machines, she breaks down the trade-offs, the profit margins, and the energy it takes to keep your business growing without breaking you (or your team).
Expect honest insights about growing pains, rebuilding after burnout, and learning how to use data like a CEO, not a drama queen. It’s the real talk you wish more entrepreneurs shared. If you’re scaling, stalling, or wondering whether you even want the million, this one’s worth every minute.
Here are the Highlights:
The Importance of Building a Machine Business (1:53)
Profit Margins and Scaling Challenges (3:18)
Building a Sustainable Business Model (7:46)
The Role of Data in Business Decisions (15:33)
The Importance of Mindset and Resilience (28:18)
Connect with Helen:
The Ideal Client Attraction Kickstart
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