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Recruiting the Next Generation of Tourism Workers
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In this episode of Let's Talk Northern Ontario Tourism, host Karen Peacock sits down with Lawrence Foster, an instructor with Sault College’s Adventure Recreation and Parks program. They discuss the kinds of people registering for the program, what these in-demand graduates want from employers, and Lawrence’s advice for recruiting during a workforce shortage. Lawrence also shares why the producer of the hit show Mantracker called him up and gave him a job.
- 01:05 Meet Lawrence Foster: From Law Student to Mantracker to çInstructor
- 06:26 Inside the Adventure Recreation and Parks Program
- 09:10 Student Backgrounds
- 15:08 Tourism Career Opportunities
- 18:47 Advice For Owners That Are Succession Planning
- 21:10 Opportunities Students Are Looking For
- 23:46 What Students Want From Employers
- 25:22 Awareness of Government and Non Profit Jobs in Tourism
- 28:11 Recruitment Advice For Business Owners and Managers
- 32:01 Customer Service Training
- 35:52 Filling Education Gaps With Volunteer Experience
About Sault College and the Adventure Recreation and Parks Program
- Sault College website - saultcollege.ca
- Adventure Recreation and Parks Technician program - https://www.saultcollege.ca/programs/school-natural-environment/adventure-recreation-and-parks-technician
- Contact Lawrence: [email protected]
About the podcast
Let's Talk Northern Ontario Tourism is a podcast for tourism operators and industry stakeholders featuring experts who understand what it means to run a tourism business or organization here in Northern Ontario. Through casual conversations, you’ll learn about cutting edge topics like AI marketing, Cruise Ship Tourism, and trends that are shaking up the industry. Plus, you can tune in while driving or doing chores.
For even more insights that’ll help you grow your business, organization, or community, connect with Tourism Excellence North, which is part of Destination Northern Ontario:
- Website - tourismexcellencenorth.ca
- Facebook - facebook.com/DestinationNorthernOntario
- Instagram - instagram.com/destinationnorthernontario
- LinkedIn - linkedin.com/company/destinationnorthernontario
If you like podcasts, DNO has another one called Destination: Northern Ontario. Season 1 is for people thinking about buying a tourism business, and Season 2 has helpful advice for new tourism operators.
Let's Talk Northern Ontario Tourism is an initiative of Tourism Excellence North and is recorded on the traditional territories of the Anishinaabek and the Mushkegowuk. It is hosted by Karen Peacock and produced by Storied Places Media with support from Erica Richard, Naza Obasi, and Gillian McCullough.
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