2 | How I Crush $100M+ in Sales as an Introvert with Sean Herrero
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What if going broke was the best thing that ever happened to you..?
Hey there, Rainmakers!
In this episode, I sat down with the one and only Sean Herrero — a total technician turned $100M+ loan officer who’s done it his own damn way. Sean gets real about going broke in 2016, walking away from a cushy wholesale job, and rebuilding from the ground up as a solo LO with a serious mission: to do right by people, build trust through transparency, and prove that being yourself is your biggest business edge.
We talk about what it really looks like to scale as a control freak, how to embrace your own archetype (even if you’re an introvert), and why Mortgage Coach became his not-so-secret weapon. Plus, Sean opens up about how going all-in on authenticity changed everything — from attracting the right clients to reclaiming time with his kids.
This one’s for every loan officer who’s ever thought “I’m not a salesperson.” You don’t have to be. You just have to be YOU.
What We Talked About
✨ How losing it all became Sean’s turning point
✨ Why he refuses to “dumb it down” to fit in — and thrives because of it
✨ The hidden power of introverts in this business
✨ Scaling as a technician without sacrificing control or client experience
✨ Sean’s go-to script when clients start rate shopping
✨ His real reason for finally deciding to grow his team in 2025
✨ The surprising truth his son told him that brought him to tears
Are you ready to make it rain? Let’s do this!
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PLUS :
Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?
If so - check out my catalyst coaching community, where we accelerate your success!
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Show Links:
The Mortgage Rainmaker Podcast
13 episodes