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Snapshot #5: How Ikigai Can Help You Build a Business That Fuels Your Life
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The most successful businesses aren’t just profitable, they’re built on purpose.
In this snapshot episode, Mark Creedon explores the powerful Japanese concept of ikigai or your reason for being and how it applies to business owners who want more time, more meaning, and a life beyond the grind.
From staying active and doing what you love, to surrounding yourself with the right people and making space for joy (yes, even ice cream), Mark unpacks simple mindset shifts that help you build a business that supports your life, instead of running it.
In this episode:
- What ikigai really means and how it applies to entrepreneurs
- Why retiring isn’t the goal (and what to aim for instead)
- How to stay energised by doing work that actually lights you up
- Why “slow and steady” is a better business plan than hustle
- Practical ways to reconnect with the reason you started your business in the first place
Whether you're scaling up or slowing down, this episode will help you realign your business with your purpose and rediscover the joy that got you started.
Listen to the full episode here
Spotify - https://open.spotify.com/episode/0CRHIi8CV2OiBxGHqLOBPW?si=e9df034cd9954771
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