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A never-ending ideation exercise
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Joe Michalowski addresses the common concern of content marketers: "Do we have enough content?" He outlines a systematic approach to ideation, helping marketers continually generate strategic content by focusing on audience pain points and responsibilities.
Key Discussion Points:
- 00:00 Introduction and Episode Overview
- 00:13 Is there such thing as enough content?
- 01:58 Foundational ground rules for content ideation
- 08:14 Day-in-the-life exercise for ideation
- 13:19 Generating primary topics for ideas
- 17:59 Turning pain points into content ideas
- 20:32 Recap and final thoughts
Memorable Quotes:
- "Content strategy does not equal your LinkedIn posting strategy."
- "Repeat with intentionality, not just because you think there's nothing new to say."
- "If content is for everyone, it's actually for no one."
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