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Barebones SEO fundamentals
Manage episode 478911920 series 3654218
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In this episode, Joe shares insights on the right approach to SEO for companies that are just beginning. Key points include understanding the levels of SEO investment, the importance of laying a solid technical foundation, prioritizing bottom-funnel keywords, and building a comprehensive content strategy.
Joe emphasizes that while advanced SEO tactics are often showcased by experts, they may not be appropriate for startups or new companies. Instead, focusing on the basics, ensuring the website is indexable, and creating relevant, conversion-oriented content are crucial first steps.
00:59 Understanding the Basics of SEO
03:07 Technical SEO Fundamentals
06:41 Prioritizing SEO Efforts: Bottom to Top Funnel
09:29 Building a Content Strategy
7 episodes
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