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Stacey’s Journey to Building a Business with Boundaries, Confidence & Clarity
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In this episode of Virtually Free, I’m joined by the amazing Stacey Morthorpe - founder of Virtual Beauty Solutions, social media manager for beauty professionals, and a long-term client inside my coaching programs.
Stacey started out as a VA after 16 years in the beauty industry and has since grown a business that supports her lifestyle and personal commitments
We dive into the real shifts she made to go from an overwhelmed VA to visible and in-demand (with boundaries, structure and offers that reflect her zone of genius)
This is a must-listen if you're:
- Just getting started and wondering where to begin
- Feeling stuck in the cycle of saying yes to everything
- Ready to shift out of freelancer energy and into CEO leadership
In this episode, we cover:
- What Stacey’s business looked like before she joined coaching
- Her shift into packaged offers and what made it finally click
- How she pushed through visibility fears and started showing up online
- The mindset shifts that helped her stop overthinking and start leading
- Her biggest wins and how her business feels and looks now
- Advice she’d give to someone just a few steps behind her
Want to start your own VA business but not sure where to begin?
Download the VA Starter Kit — my free eGuide breaking down the exact steps to set up your VA business from scratch.
You can download it here https://www.ashleethomas.site/f/va-starter-kit-copy
Enjoyed this episode?
Take a screenshot, share it to your Instagram Stories and tag us:
@ashleethomas__ + @virtualbeautysolutions
We’d love to hear what resonated most!
Connect with Ashlee:
● Instagram: ashleethomas.vacoach
● Website: www.ashleethomas.com.au
● Join the community: Startup Virtual Assistants Australia
More about Virtually Free with Ashlee
Virtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.
Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.
New episodes released weekly. Subscribe wherever you listen to podcasts!
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