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The Assumptions Holding You Back from Growing Your Business (And How To Fix Them)
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What if the biggest thing holding you back in business isn’t a lack of strategy, time, or even money - but the assumptions you’re making without realising it?
It’s easy to fall into the trap of thinking we know what our ideal clients want, what offers will sell, and that posting more online will automatically lead to more sales. But when those assumptions shape our decisions, they can quietly keep us stuck - wasting time, energy, and opportunities.
In this episode of The Growth Diaries, I'm breaking down the hidden (and costly) assumptions that could be delaying your growth and, more importantly, how to fix them.
In this episode, we’ll dive into:
• The biggest assumptions business owners make about their ideal clients—and why they’re often wrong.
• How assuming what people want versus what they need can lead to misaligned offers.
• Why “doing more marketing” isn’t always the answer to low sales—and what actually moves the needle.
• Simple ways to get the right insights so you can make decisions based on facts, not guesses.
Your business success shouldn’t be left to chance. By challenging these assumptions and making informed choices, you can create a business that grows with certainty.
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Free Guide: Most Effective Types of Market Research
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