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What I Learned Hosting My First 4-Day Business Challenge (and What I’d Do Differently Next Time)
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After wrapping up my first-ever 4-day challenge, The Income Investigation, I couldn't wait to share how it went - the wins, the lessons, and of course, what I’d do differently next time.
This isn’t about tooting my own horn (promise!), but I want to reflect on some of the key takeaways that can help YOU if you’re planning your own event or long-form challenge in the future.
In this episode of The Growth Diaries, I’m sharing:
• The unexpected successes I saw, including a 70% live attendance rate and incredible engagement throughout the sessions.
• Key lessons I learned about stepping outside my comfort zone, including why it’s totally okay to be different in your approach.
• How a subtle, early marketing approach would have helped, and why collaborating with others can generate more opportunities.
• The email sequence mistake I made and how you can avoid it when planning your next event.
• From a WhatsApp community chat to charging a low ticket for the event, I’m sharing how I’d refine the next round of this challenge to maximise value and results.
If you’ve ever considered hosting your own challenge, or are looking for ways to improve on your past events, then this episode will give you real life insight to apply to your own strategy.
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Useful Resources:
Free Guide: Most Effective Types of Market Research
Mentions:
Netflix Documentary: A Deadly American Marriage
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