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You’re Doing It Wrong! NECANN’s Marc Shepard on Event Mistakes & Industry Secrets
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What does it take to build one of the most influential conventions in the industry, manage large-scale events, and help businesses make the most of their opportunities? In this episode of the High Functioning Podcast, we sit down with Marc Shepard, Co-Founder & President of NECANN, to dive into the world of event planning, business strategy, and the do’s and don’ts of exhibiting.
🎙️ Episode Highlights:
✅ The wild story of NECANN’s first event during a blizzard and Super Bowl weekend
✅ The biggest mistakes exhibitors make with their booths and how to fix them
✅ Behind-the-scenes challenges of running a large-scale convention
✅ What Marc looks for in an exhibitor and why some strategies don’t work
✅ How Inbox Zero helps manage the chaos of event planning
🎙️ “If you want to stand out at an event, respect people’s time. Don’t just pitch—build connections.”
💡 This episode is a must-watch for business owners, exhibitors, and anyone interested in the mechanics of large-scale event planning and networking.
🎧 Listen on Spotify, Apple Podcasts, & More:
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