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Episode 14: How to get information out of your clients for content
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Booked the client, opened Zoom… and now you’re just nodding while they explain their childhood dog’s nickname? Yeah, we’ve been there. Great copy starts with a great conversation – but what happens when your kickoff call goes off the rails? In this episode, Abby, Ciara, and Riley hand out our best tips for running copywriting calls that actually get you what you need.
What we yapped about:
- The prep that sets every project up for success
- How to get non-marketers to open up (without grilling them)
- Keeping things on time and gently steering off-topic chats
- What not to say if someone’s cousin wrote the copy
- Our weirdest ever client call moments
Honourable mentions:
Kyle Van Dusen from The Admin Bar
Book recommendations:
Wild Irish Women by Marian Broderick
Here Is The Beehive by Sarah Crossan
Wrong Women by Caroline West
15 episodes
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