This Is What I'd Do If I Wanted Buyers Feel Confident Purchasing From Me

This Is What I'd Do If...

Today I’m diving into one of the biggest factors in helping people say yes to your offers: making sure they feel safe and confident when they buy from you.

When you’re selling digital products, people can’t hold them, touch them, or try them on — they’re trusting you and your words. And when the economy feels shaky, people become even more careful about where they put their money. So everything you do to help them feel confident in their decision matters.

In this livestream, I walk you through a stack of things you can layer into your business to build trust and help people feel good about saying yes. You don’t need to do all of them — but you do want to check in and see where you can strengthen things.

Here’s what I cover:

➡ Why a strong, clear refund policy can actually increase sales

➡ How to layer small trust signals across your sales process

➡ Making your offer tangible: walkthrough videos, screenshots, module previews, sneak peeks

➡ How to handle objections upfront (and why your FAQ is really an objections list)

➡ Being honest about who your program is and isn’t for

➡ Why showing your face, vibe, and values makes people trust you more

➡ Using social proof: testimonials, real-time sales notifications, customer numbers

➡ Why clarity on pricing, currency, and payment details matters

➡ Keeping your checkout page consistent and well-branded

➡ Adding a live chat option (I use Chatra) or offering optional sales calls for extra reassurance

➡ Doing “unscalable” things that build trust (and why they matter more than you think)

This is all about helping people feel safe and confident in their decision — not pressured or tricked. I share plenty of examples from my own experience (including things I’ve learned the hard way) and lots of practical ideas you can use right now.

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