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This Is What I'd Do If I Wanted to Build a Sustainable Membership
Manage episode 480550334 series 3658592
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Overview
In this episode, I’m sharing what I’ve learned from five years of running my own membership, helping hundreds of Kajabi creators start theirs, and working with multi-million dollar membership clients.
If you’ve been thinking about adding a membership to your business, this will help you weigh up the pros and cons, understand the key decisions to make, and avoid some common traps.
What You’ll Learn
✅ Why recurring revenue is valuable but why it’s not the same as passive income
✅ How to decide the role your membership plays in your business (main offer, entry point, or support container)
✅ The different membership models you can choose from to suit your audience, pricing, and delivery style
✅ Important pricing considerations, including why low-ticket needs big volume and high-ticket works differently
✅ How retention, churn, and member experience shape the long-term success of your membership
✅ What I’d do differently if I were starting over, based on everything I’ve learned
Links + Resources
🔗 Replays + Free Resources: theunicornadvisory.com/this
🔗 Podcast Listener Link: this-is-what-id-do.captivate.fm/listen
🔗 Watch on YouTube: youtube.com/@suemclachlan
🔗 Kajabi 3 Months for $99: theunicornadvisory.com/kajabi
28 episodes
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