Maximizing Revenue for Country Clubs - A Customer Success Story - The Bridges

Healthy Returns

The Power of Data in Fitness Transformation: "And part of the refresh and the remodel was to introduce new technologies that could help even members who are already fit get to the next level." - Tony Johnson

I’m thrilled to share today’s conversation with Tony Johnson, the Director of Health and Fitness at The Bridges Club at Rancho Santa Fe in San Diego.

Tony’s journey is truly inspiring—he’s not only a former Anytime Fitness owner, but he also has a remarkable personal story of weight loss and transformation.

In this episode, Tony tells me all about how he brought the Evolt360 body composition scanner into The Bridges, and how it became a game-changer for their members and business.

We talk about the strategies Tony used to more than double, and even triple, personal training revenue, plus how he built successful supplement and nutrition programs from the ground up.

Tony also shares his approach to running engaging fitness challenges that energize both staff and members.

If you’re a gym owner, trainer, or just curious about the latest in fitness technology and business growth, I think you’ll find some real gold in today’s discussion. Let’s get started!

Moments

00:00 "Boosting Gym Revenue with Evolt360"

03:11 Comprehensive Fitness Tracking Tools

07:06 Fitness Club Body Scan Benefits

11:51 Tech Rollout at Fitness Center Event

13:38 Accessible Fitness Challenge Overview

18:29 Exploring Client Habits for Growth

19:37 "Embrace Imperfect Scans for Learning"

22:58 ROI Strategy for BIA Investment

Here are 3 key takeaways for anyone in the health, fitness, or country club space:

• Data Drives Revenue: Integrating Evolt360 led to a 2-3X increase in personal training sales and kick-started new supplement and nutrition counseling revenue streams at The Bridges. All by leveraging the actionable insights from member scans.
• The Power of Accountability: Offering regular body composition scans fostered deeper relationships between trainers and members, making accountability and personalized feedback part of their culture (and retention strategy!).
• Start with a Plan—and a Party: Tony’s rollout strategy? A grand reopening event where members tried new tech (and yes, scanned while holding a glass of wine!), followed immediately by an engaging six-week challenge that doubled as a business growth engine.

If you enjoyed today’s discussion, please leave a review and share the podcast with your network. For more resources and tools to grow your business, visit us at Evolt 360 or follow us on Instagram, Facebook, and YouTube.

Until next time, stay inspired, stay informed, and let’s keep working together to make the world a healthier place!

The Evolt 360 is the world's first intelligent body composition analyzer.

Evolt has taken body composition assessment to the next level. For so long now we have been led to believe that wearable technology was the answer for what people were looking for in tracking their fitness goals, yet the most desirable metric that individuals are seeking is simply to measure a baseline and track the quality of change over time.

​Evolt is empowering and educating consumers of all ages to improve the quality of their lives by making positive behavioral lifestyle choices to achieve their goals.

Presented by your host, Sharon Polsky, from Evolt 360.

Copyright 2025 Sharon Polsky

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