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[006] Innovation in Real Life: How We Built QUEST, GUIDE & Rewired Our Lives with Aaron Proietti
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With Aaron Proietti
In this episode of Unrule the World, Mandy sits down with longtime collaborator Aaron Proietti to unpack the real story behind the frameworks and tools that changed how they live, work, and lead. From co-creating QUEST and GUIDE to walking away from corporate consulting, this conversation reveals what innovation looks like when it starts at the kitchen table—not in the boardroom.
Together, they explore how Today’s Innovator was built to empower people to think differently on purpose—and how their own personal paths shaped, challenged, and ultimately redefined that mission.
In this episode:
- Meet Aaron Proietti: Collaborator and Innovator [02:18]
- The Journey of Professional Growth [04:27]
- The Countdown to Corporate Escape [12:17]
- Life After Corporate: Coaching and Writing [27:32]
- Developing the Innovator Framework [30:41]
- Values and Flexibility in Today's Innovator [35:49]
- EXERCISE: Personal Growth [37:02]
- Venturing into the Nonprofit World [39:18]
- Developing Empathy [42:07]
- Founding Today's Innovator [43:47]
- Shifting Focus to Individual Coaching [48:10]
- Navigating Post-COVID Organizational Changes [51:27]
- The Role of Innovation in Organizations [53:34]
- Introducing the QUEST Workbook [01:00:03]
- GUIDE got us there! [1:02:17]
- Embracing AI for Positive Change [01:05:38]
- Concluding Thoughts and Future Directions [01:11:17]
Why it matters:
This isn’t just a story about business—it’s a blueprint for reclaiming agency, aligning your life, and choosing to build on your own terms. We didn’t just rethink work. We rewired how we live.
Wildly Recommended:
Reflection Question:
When were you most alive, aligned, and creating impact? What did those moments have in common—and what are they calling you toward now?
Resources + Links:
- Your QUEST Awaits: A workbook for bold, soul-led action
- Your Facilitation GUIDE: Lead meetings that matter
- Becoming Today's Innovator: A workbook for everyday changemakers
- Today's Innovator: A leader's guide to unlocking innovation potential
Connect Further:
- Aaron is the author of the books Today’s Innovator, Becoming Today's Innovator, and Your QUEST Awaits. He is an innovation and artificial intelligence expert with nearly twenty years of experience driving change in fast-paced, complex organizations. He is a sought after speaker, facilitator, coach, and strategist. He frequently speaks on topics related to AI, disruption, and systems change. Aaron currently sits on several nonprofit boards and works closely with summer camps under the brand Shout.Camp. Aaron has served as Chief Innovation Officer and Chief Customer Advocate at Transamerica, a multinational financial services company.
- @todaysinnovator on Instagram
- Aaron's Website
If this sparked a “why has no one said this before?” moment for you, send it to a fellow cycle-breaker. Share it with someone ready to stop playing by the old rules — and start writing their own.
As an affiliate, I earn from qualifying purchases—at no extra cost to you.
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